It Begins Here
Movements, institutions, companies, and different pockets of culture understand the importance of a personal endorsement from an individual with some kind of connection to other individuals. They know that this kind of advertising is just as valuable (maybe even more valuable) than buying ad space somewhere.
Whether we’re aware of it or not, we are living advertisements for a host of different brands, ideals, and products. How does that relate to the way that we advertise the things that we believe?